Search Engine Optimisation

What is Search engine optimization (SEO)? An Art or Science?

Search Engine Optimisation has always been perceived as a science of effective usage of Meta tags, positioning of keywords organically in body text, and careful analysis of keyword density using popular SEO software tools and techniques. But organic search engine optimization and search engine rankings are driven by a natural instincts of a TOP SEO specialist who not only has the right SEO strategy and information on search engine algorithms, but also has a natural sense of organic SEO.

Why do you need Search Engine Optimisation Services?

Search Engines are the number one source of traffic to your website with more than 85% of web users employing search engines to find web sites. Around 90% of them don’t go beyond 3 pages of the search results, with majority of them visiting websites listed on the first page. If your website is not listed in top 10 for major search engines, you are losing to your competition every moment. Through past data it is proven that search engine marketing if implemented, results in increase in revenue and its ROI is unmatched by any other marketing strategy.

Why Fwd Design should be your Search Engine Optimisation Partner?

Our Search Engine Optimisation Services deliver consistent results and ROI at affordable rates. Here is the Fwd Design advantage:

» Results Guarantee via our guaranteed SEO Services.

» Only ethical SEO Optimization Techniques. Nothing done which could ban your website or hurt your long term rankings.

» Customized SEO services to suite your unique requirements. Beginning with selecting the most appropriate keywords, competitive analysis, OnPage Optimization, manual search engine submissions including creating and submitting sitemaps to Google and Yahoo, targeted link building, article, news and blog marketing.

On-site Search Engine Optimisation

On-site search engine optimisation can come in two stages, the first stage being initial optimisation. The aim is to create each page of your web site so that it tells the search engines exactly what it is about through the use of semantic HTML. At this stage we are shooting in the dark, since we don't know exactly what people are searching for to find your products and services. However, we use a number of tools we have available to us to guess what keywords people are searching for. It also takes a certain amount of common sense, e.g. if your web page is selling organic plumss it would be highly probable that you would like it to be optimised for the keyword 'organic plumss'. It is possible to increase the amount of keywords a web page is optimised for, which is carried out in the second stage of on-site search engine optimisation.

The second stage of on-site search engine optimisation involves reviewing what people are searching for to find your web site and to try and push your site into other markets that have become apparent are worth targeting. Realistically, you can only optimise a page so much for multiple keywords/phrases without weakening the other search terms and making the page read like a shopping list. However it is possible to optimise a page for a myriad of search terms using off-site optimisation.

Off-site Search Engine Optimisation

Off-site search engine optimisation is the main focus for all good SEO consultants in the modern search engine marketplace. You can make off-site optimisation work without any on-site optimisation, but the results are much better when the two are coupled. If you have been on the internet for a few years, it may be that your site already has some off-site optimisation that has happened naturally. This is a phenomenon which we can harness using a method known as link baiting. It is probably the most effective type of long-term SEO. We have dealt with some companies that have had a surprisingly good off-site optimisation without actually doing anything. Whereas other have been on the internet for years, spent large amounts of money on conventional advertising and were as good as invisible on search engines

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Our SEO Positioning Services are structured to provide top rankings to a low to moderate competitive keywords as well as very high competitive keywords where we use a staged approach. Our Professional SEO services has focused packages on link popularity building, Pay per click PPC campaign Management, article submission and ongoing SEO Maintenance Packages.

We are available to talk to you to understand your requirements and provide you the best solution. We work patiently with you to answer all your queries and educate you on exactly what we would be doing. Contact Us for a free analysis or a custom quote regarding our SEO services and we will get back to you within 24 business hours.